Our brief was to build brand equity and education of the brand’s Australian provenance was key.
We created and launched the UK’s top 50 global views and this resonated with the target audience’s love of travel. The programme provided a strong & sustainable news agenda.
An intense media relations campaign drove voting online whilst viral marketing created the buzz.
Over 6,000 votes were cast on the Jacob’s Creek website in a two week period generated purely by editorial
Coverage was achieved in 23 nationals, 54 radio and TV National targets exceeded by 140%
Broadcast targets were exceeded by 55%
