Now in its sixth year, touch pr is the lead agency for the development of a cross-channel independent reference tool for the drinks trade. Written and project managed by touch pr in only four months, it positions Britvic in their role as category captain, trusted suppliers and a major player within the FMCG market. The resulting 45 individual pieces of coverage and extensive reporting in features and articles during the year demonstrates its credibility and contribution to the majority share of voice that Britvic enjoys over its competitors.
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Philippa Browning, Director of touch pr and Britvic Soft Drinks Category Communications Manager, Sally Marshall collect the award for best corporate publication at the PR Week awards 2005. Clear, concise and eye catching. It made the use of the report for PR purposes just so very, very natural and easyAward judge Patrick Fuller, Managing Director of Haymarket Publishing Ltd. |
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